In November 2019, we wanted to make passive income so we decided to invest in one property in Tampa, Florida so we can operate it as a short-term rental. Almost immediately after listing our property, we figured out cleaning is one of the most crucial parts of making money in the Short-Term Rental world. After dealing with countless unreliable, expensive cleaning companies, we decided we needed to do something different, so we created our cleaning team.
While building our cleaning team we focused on training everyone to view the job as more than just a clean, but as a guest experience. We learned very quickly that cleaning may be the majority of the guests’ experience but not the whole guest experience. We figured out that in addition to cleanliness- the smell of the property, making sure everything is accessible and everything works inside the property is also a major factor for the guest experience.
In Jan of 2020, we added 13 more properties to our portfolio. That caused us to bring on family and family friends to help maintain the properties. By the end of 2021, we had 25 properties averaging 50 cleans per week. Before we knew it, we had a cleaning team. But we never intended to create a cleaning company.
In 2022, our company grew tremendously and expanded to different cities in Florida and even out to Chicago, IL. However, the Short-Term Rental market started to become saturated and rental prices inflated. This caused our company to stop investing and look into other options to create new income.
We knew we could use the saturation of the market and our experience of over 13,000 reservations completed to our advantage. There were a lot of new investors in this market, and we suspected they were experiencing the same problem we had in the beginning - cleaning. So, we began to offer our services and team to other property investors.
Our suspicions were correct. This was a major problem in this market and not enough people supplying a solution for this problem and that was the birth of Pursue Cleaning. It took a matter of weeks before we hit the 20-unit property mark and we are growing faster and faster every day.
We are not just a cleaning company. We are a company that is passionate about the Short-Term Rental industry, and we have dedicated our lives to it. We know that cleaning is the cornerstone and pivotal piece of operations to gain success in the STR industry. Our experience and dedication are what allow us to be the best in the Tampa Bay Area and our goal is to serve every host in this region.
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